Thu, 27 August 2015
Hear the word “brand,” and you might think of that apple with an oval bite taken out of it, or Target’s famous red bull’s-eye. In other words, you might think that branding doesn’t have much to do with running a law firm.
If that describes your outlook on branding, you’re missing out on one of the best tools for building business.
A new white paper from FindLaw explains the importance of brand for law firms. “Marginalizing Your Most Important Asset; What Most Attorneys Don’t Understand About Brands” can be downloaded here: http://www.lawyermarketing.com/white-papers/marginalizing-your-most-valuable-asset/
Mark Jacobsen and Christi Krautbauer discuss some tips for law firms in building an effective brand that drives new business.
Direct download: What_Attorneys_Dont_Understand_About_Brand_-_Marginalizing_Your_Most_Important_Asset.mp3
Category:podcasts -- posted at: 12:22pm EST