Legal Current
Legal Current is a podcast from Thomson Reuters, Legal, that features information and commentary on the business and practice of law.

Hear the word “brand,” and you might think of that apple with an oval bite taken out of it, or Target’s famous red bull’s-eye. In other words, you might think that branding doesn’t have much to do with running a law firm.

If that describes your outlook on branding, you’re missing out on one of the best tools for building business.

A new white paper from FindLaw explains the importance of brand for law firms. “Marginalizing Your Most Important Asset; What Most Attorneys Don’t Understand About Brands” can be downloaded here:

Mark Jacobsen and Christi Krautbauer discuss some tips for law firms in building an effective brand that drives new business.