You know that choosing the right attorney is no small decision.

Yet surprisingly, people looking for a legal representative don’t exactly take it slow. Once they understand that they’re facing a legal need, today’s legal consumers get right to work finding a firm.

Why the need for speed?

FindLaw’s new white paper on legal consumer behavior examines how the power of emotion and the fear of loss often lead to these urgent behaviors. Legal consumers typically recognize that they’re facing potentially major risks – perhaps financial, perhaps penal – and they worry accordingly. They’re anxious to stave off any future legal or financial difficulties that they or their loved ones could be facing.

Logically, to avoid the negative outcomes they fear, legal consumers urgently seek competent, skilled representation. They want an attorney whom they can trust to deal with those potential consequences as soon as possible.

The bottom line for your practice: If you can convince them that you have the credentials and experience to keep them safe, your firm becomes a very attractive choice to today’s legal consumers.

http://www.lawyermarketing.com/white-papers/your-next-client-wants-to-hire-you-now/